Jacob Wood

5 Reasons to add Google's Advanced Search to your Website

Google Advanced Search on Agent Builder


Using Agent Builder on Google Cloud Platform, you can enable a Google quality search engine on your website.

This is one of the simplest ways to start with enabling a Generative AI experience for your users using your data.

Here are five reasons to consider adding it:

1. Liberate your website data

From a list of URLs, you can extract the unstructured data that already exists across all pages of your website and convert it into a useable data store. This requires no additional data preparation or processing.

This brings your existing website data to life by allowing site visitors to ask a diverse range of queries and receive a list of relevant results like we're familiar to receiving from Google search.

With advanced features enabled, it'll also generate a concise summary to answer the query based on the data contained in the search results.

For example, asking about the diameter of a specific product if I'm based in China, returning a list of 5 places where this is referenced on the site and summarising an answer based on these results: the diameter is usually between 4-6mm and and based on a Chinese shipment invoice dated September 5th was 6mm.


2. You've run out of blog ideas

View search analytics that allow you to see the queries visitors are asking on your site.

Lets say people keep asking why the diameter only runs to a maximum of 6mm. There's now a content idea to address this frequent query that in turn can then be indexed by adding the new URL to further develop your data store.

You're creating content that people are looking for and enabling it to answer their questions in the future.


3. Provide a human like natural language experience

As we continue to increase our levels of interaction with consumer facing AI large language models, its going to feel increasingly dated reverting to old search and conversational experiences.

The home page of your website is often the first place your potential customers will go to learn more about your business.

You don't want to deter them with a static FAQs section they're not going to read, or a chatbot that replies with the same set of five useless responses.


4. Return good answers despite user error

You've likely experienced receiving relevant results despite making typos or not really communicating exactly what you need first time round when using Google search.

Its intelligent enough to still make sense of the general idea of your request.

The same is true of the summarisation and search results provided by advanced website search.


5. Guide users to ask good questions with follow-ups

With advanced features enabled, it'll suggest relevant follow up questions based on your visitor's original question.

This is a great way to guide your visitors to spend time learning more about your query until they feel satisfied with the information returned.


Aside from those five reasons, there are also a few extra things to think about:

Language Support

Not out of the box but there are supported languages that are possible to use provided your website data is translated and indexed in that language.

Integration

It can be added simply as a JavaScript widget or using an API. For the widget, the styling of the search placeholder can be changed but the pop up search can't be changed for now. It can be intregrated to Wordpress sites.

Data Syncing

This is in development but you should eventually be able to sync new data updates, such as adding new website pages to be indexed automatically to ensure its running of the latest website data. This is operational for unstructured search applications built on a bunch of PDFs uploaded to a Google Cloud Storage Bucket.

Pricing

There's $1000 worth of free credits to try out Agent Builder that's valid for a year from your signup date.

You can find the full pricing [^1] but for a lot of what was discussed here it includes 2 things:

  1. The search queries at around $14 per one thousand queries
  2. The data indexing that's free up to 10 GiBs per month (a GiB is close to a GB) and then $5 per extra GiB per month

You can reach out to me at jacob@briotech.com if you're interested in learning more or have any questions. Thanks for reading.


Sources

[^1]: Agent Builder Pricing

[^2]: Agent Builder Supported Languages